Where Do We Find NEW Converts?

Greg Gwin

A recent survey of several churches of Christ turned up some interesting statistics about the people who are being converted to Christ Some things didn't seem to matter much. For instance, there were about equal numbers of men and women who became Christians. And people from different races were represented in percentages that aren't far different than the general population.


The age of new converts showed an interesting trend. The highest percentages were among men and women from 20 to 40 years old. And among these, the highest numbers were for married people. This should tell us that we ought to be especially targeting young married people with the gospel message.


The second largest age group for converts was for those under 20 years old. Most of these were children of existing members. This is an extremely important group, and we should never fail to pay special attention to the conversion of our ‘own’ children.


Without a doubt, the most strikingly obvious statistic is that new converts are, by far, most often among people who are friends or relatives of those who are already Christians. In fact, a look at the numbers shows that fully 80% of conversions are among those that we already know. Only 4% were reached by advertising efforts, and just 1% contacted by door-to-door work.


What does this tell us? It's clear that we need to be working hard to teach and convert our own family members, our friends and co-workers, our neighbors and other acquaintances. Four out of every 5 conversions are likely to come from these folks who are already known to us. And yet we continue to target people we don't know with ads and door knocking. Let's change that. Let's get more efficient. Let's work energetically to teach and convert as many as we can - especially those we already know.